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Mobily, the renowned Telecom & Information Technology brand in Saudi Arabia, has appointed TTP Saudi Arabia as its creative agency.
TTP and Mobily marketing leadership will collaborate on all marketing and communication initiatives for various business units including the consumer, corporate, business, wholesale, human resources, and MobilyPay functions.
Founded in 2013, TTP has evolved into a robust and dynamic full-service advertising agency with both the expertise and experience to steer a roster of clients to thrive in a challenging business environment with an innovative approach backed by effective creative strategy. As the advertising industry continues to reform with the emergence of local agencies, TTP has seasoned into one of the biggest local advertising agencies in KSA.
Iyad Addawood, Group CEO, said: "We are living in a dynamic industry, which relies heavily on talented individuals. It’s part of our responsibility to empower talents to grow and show their creativity in a business setting. We are thrilled that our team would have the opportunity to serve Mobily in the next three years where together we can shape and impact the Saudi advertising scene positively while supporting Mobily in achieving their business and brand objectives.”
Mobily, with its commercial name Etihad Etisalat Company, is considered one of the most reliable and pioneering telecom companies in Saudi Arabia, providing integrated services across three main sectors: individuals, business, and carriers. It has one of the largest wireless network coverages in the Kingdom and the region, and one of the widest FTTH network, in addition to one of the biggest data center systems in the region and worldwide.
