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Homegrown communications agency Matrix Public Relations maintained its winning streak at this year’s Middle East Public Relations Association’s (MEPRA) Awards bagging seven prestigious awards across various fiercely-contested categories.
The momentous achievement comes hot on the heels of yet another big win for the Dubai-based PR agency after it scooped top honors at the PRCA MENA Digital Awards - an initiative that recognizes the talent and impact of individuals, teams, and campaigns from the best of the digital PR and communications profession.
Dubbed one of the largest-ever awards since its inception, the MEPRA Awards, which took place at Atlantis the Palm, Dubai, on December 8, brought together leading communications agencies and in-house comms teams across the region to battle it out in over 40 categories.
During the glamorous annual awards event, which hosted more than 500 guests from the MENA region Matrix Public Relations emerged as the Gold winner in one hotly contested category, scooped Silver trophies in two coveted categories and Bronze in four.
At the PRCA Digital Awards, Matrix scooped two high-profile honors, further cementing itself as a data and digital-driven agency.
“We are humbled and proud to have been recognized for our contribution, ideas, and go-getter attitude by our industry peers. This momentous achievement demonstrates our collective motivation to add value to our client’s campaigns an in turn ultimately achieve greatness in the industry. Winning these prestigious awards will truly inspire the Matrix team to continue striving for more success in the future,” said Hilmarie Hutchison, chief executive officer, Matrix Public Relations.
MEPRA Awards
Gold - Best Financial Services Award: Century Financial Services (leading financial services provider in the region)
Silver - Best Crisis Communications/Issues Management Strategy: FTFT Capital (industry leaders in blockchain and cryptocurrency)
Silver - Best Transportation & Logistics Campaign: Shipsy (one of the largest logistics companies in the region)
Bronze - Best Retail Campaign: Vatika (leading hair care brand in the region)
Bronze - Best Technology Campaign: Acronis (cyber protection experts)
Bronze - Best Non-profit/Humanitarian/Charitable Campaign: Dabur (largest Ayurveda and Natural consumer Products Company in the world)
Bronze - Best Use of Digital Communications: FTFT Capital
PRCA MENA Digital Awards
Digital Professional of the Year: Melwyn Abraham (PR and Digital Director, Matrix PR)
Best Use of Paid Media in a Campaign: Matrix PR
