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Following a fiercely competitive, multi-agency international pitch, Dubai-based independent advertising and design agency ‿ and us has been appointed as the Saudi Tourism Authority’s (STA) agency of record, handling both their domestic and regional communications.
In line with Saudi Vision 2030, the country has been actively working to expand their tourism portfolio and encourage both local and regional visitors to explore the sheer abundance that Saudi Arabia has to offer.
Commenting on the partnership, Saudi Tourism Authority’s CMO, Asmaa Quorrich noted: “This is a pivotal moment in Saudi Arabia’s history where we plan to share the vast natural, cultural and historical treasures that our country has to offer to as wide an audience as possible. In ‿and us we have found the world-class creative partner with an intimate understanding of our region, and we look forward to working alongside as we continue to grow the Saudi brand in the MENA region.”
Fadi Yaish, ‿and us Founder and Chief Creative Officer expressed his pleasure on the agency’s relationship with STA, saying “From a tourist perspective, Saudi Arabia truly is one of the world’s final frontiers – an incredibly beautiful country with diverse landscapes, cultures, and historical treasures to explore. As this remarkable country’s countless wonders are opening to the world, they continue to write a brand-new chapter of regional history and we look forward to helping them bring their Saudi 2030 vision to life.”
As part of the partnership, ‿and us has already launched Saudi’s first major, cross-country domestic and regional winter campaign with many more to follow in the near future.
