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News In Brief

Wunderman Thompson's New Brand Built to Inspire Growth
Ipsos Celebrates New Beginnings at French Embassy in Cairo

Cicero & Bernay expands into Libya with Bashir Mraish Consultancy
European Creatives scheduled to meet in April at White Square Festival in Minsk
Memac Ogilvy appoints Samer Abboud as the new Regional MD for growth markets KSA, Lebanon and Iraq
Pikasso Acquires all Parapub Assets
OMO’s revolutionary in-store sampling approach: the OMO Tag
MCN Mediabrands appoints Mohamad Itani as Regional Executive Director, Digital
MCN Mediabrands announces Ziad Chalhoub as Regional Executive Director, Investments
MBC Group to launch brand new channel for Iraqi viewers
Havas Middle East appoints Dany Naaman as its new CEO
Etisalat recognised as most valuable portfolio brand in MENA region
Naji Boulos Launches New Operations
OMD Wins McDonald’s Egypt digital and social account

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'Relax, it’s iPhone': Apple’s latest campaign brings Saudi soap opera drama to the forefront
A new chapter in Toyota's Ramadan storytelling takes audiences to Abha's cultural heart in latest campaign by Serviceplan Arabia
WARC unveils its Media 100 Rankings featuring most awarded campaigns and companies

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