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Naji Boulos has announced the launching of his new operation, a creative and innovative consultancy he labelled Jicébé. The agency name refers to the acronym of Naji's late father, the renowned ad man Jean-Claude Boulos, nicknamed JCB, which is pronounced Jicébé in French.
Through Jicébé, the former managing director of Memac Ogilvy Beirut, has decided to put his 30+ years of experience and expertise at the service of companies and organizations by helping them innovate and find creative solutions that boost their business, and by empowering the people who drive them to unlock their creativity and find ideas.
"I believe that creativity is for everyone and that there is room for agile entities to service clients and make a positive impact on their results. As simple as that," he asserted in the press announcement.
Jicébé will be partnering with brilliant and artistic talents from all disciplines who will bring a different perspective to things. "It is a new approach, it is challenging and exciting," he added.