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News In Brief

Du and R/GA London Announce New Strategic Alliance
London Advertising Wins Jawwy Brief

Etihad and M&C Saatchi Split
MENA Broadcast Anti-Piracy Coalition Agrees Enhanced Cooperation
Y&R Names New Global President
FrieslandCampina Selects Media Agencies
TRACCS Launches Morocco Operations
Key Appointments at Publicis Media Middle East
HEINEKEN Named Eurobest Advertiser of the Year
Jabbour Re-Elected President of Lebanon's Advertising Association
PENSO Appoints Client Services Director
Havas Media UAE Appoints New GM
Eyad Abdul Khalek Takes CEO Post at MediaCom MENA
Dentsu Aegis MENA Appoints New CFO

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To win in 2025, brands must adapt to the rapid evolution of retail media
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Kudu's 'One of Us" or how a brand name became part of the Saudi vocab

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