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Following its move into new office headquarter, Les Magasins Généraux, in July 2016, BETC pursues its transition. Still willing to keep its creative and innovative edge, the ad agency has hired six new creatives, who will work under the creative leadership of Stephane Xiberras, President and Executive Creative Director of BETC Paris. 

Alexis Benoit and Stephan Schwarz join as a senior copywriters; Jacques Decazes and David Derouet have been appointed as senior art directors; while Axel Orliac and Laurent Dravet take the role of senior creatives.

The arrival of this new creative team aims to reinforce the leadership of BETC Paris into the realms of creation, production and innovation.