News In Brief
OMD unveils updated branding and strategic positioning
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In the fast-moving world we all live and work in, a brand needs to stay in tune with the needs and aspirations of its audiences while remaining true to the …
Snap's AR Mall returns for 2025 Ramadan season
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Rotana TV names SPEX exclusive media partner for TV and digital advertising
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‘Social vs Real’ campaign by FP7McCann Riyadh for Budget Saudi Arabia taps into the power of genuine connections
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DeepSeek's latest version creates a media and stock market storm
S4 Capital’s Monks strengthens its presence in the Middle East with top leadership appointments
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GroupM MENA initiated a brand test campaign, boosted attention scores in collaboration with DV
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Gambit bolsters it PR team with six new hires, fueling expansion after client wins and a successful awards season
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Ideas Abu Dhabi forum welcomes Bill Clinton, explores pressing matters that define our time
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Dentsu strengthens leadership bench with dual media appointments at iProspect and Carat MENA
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Displayce hires Melissa Desfontaines to drive the growth of programmatic DOOH in high-potential markets
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Dino Burbidge joins WOO as its first creative-in-residence
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Music, culture & creativity collide in Awkward Ads’ campaign for Mountain Dew and Doritos
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Gamers can now negotiate their survival with fried chicken in a bold, first-of-its-kind KFC campaign by TBWA\RAAD
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