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WARC releases Guide to Marketing in the COVID-19 Recession
An evidenced based and practical guide for advertisers faced with a recession like no other
MENA Advertising Expenditure Dissected
Elie Aoun
During my long experience with Ipsos in this region – measuring all types of media, measuring advertising expenditure across all media, and recently measuring the fastest growing digital media – …
CNN Worldwide unifies global commercial strategy under Rani Raad
Facebook partners with Getty Images to launch Yalla Ramadan image library
TPAY Mobile and Vodafone Egypt launch Digital Payment on Google Play
Kia Motors’ response to COVID-19 including the Middle East and Africa
Elevision Media creates AED 4million media fund to support local SMEs affected by COVID-19 crisis
Another challenging rebranding project for BOUTROS commissioned by ALARABIYA GROUP
Ghada Azzi
PHD MENA released second episode of its Podcast series tackling data and strategy in a new abnormal world
KFC Middle East Launches Blockchain Pilot Program as First-Ever Brand to Innovate QSR Digital Advertising and Media Buying In the Region
ArabAd staff
Snapchat Announces 40 new Shows for Ramadan 2020 with MENA’s Top Publishers
ArabAd staff
Ipsos Launches Fourth Wave of COVID-19 MENA Consumer Sentiment Tracker
The impact of Covid-19 on brands and their marketing
Iain Akerman
Gerety Awards announces deadline extension and says it will not be accepting Covid-19 related ads!
ArabAd staff
