Taiba Investments has appointed Jummar PR as its communications and PR consultant in the Kingdom of Saudi Arabia.
Under the agreement, Jummar will provide Taiba Investments with consultancy on communications, public relations, campaign planning, content creation, and media relations management.
Taiba Investments, a prominent player in Saudi Arabia’s hospitality sector, manages a portfolio of around 40 properties, including hotels, residential communities, and commercial spaces, with more projects underway. It also owns key brands like Makarem, Dur Communities, Al Aqeeq Hotels, and Nur by Makarem, and has partnerships with international hotel chains like Hilton, Marriott, InterContinental, and Accor.
In 2024, Taiba Investments marked a major milestone in its strategic expansion plan by acquiring Dur Hospitality to become one of the largest hospitality companies in the Kingdom. The merger has helped to establish the Taiba brand in Riyadh and other cities, including Makkah, Madinah, Jeddah, Al-Khobar, Tabuk, and Jubail.
Jummar PR, established in 2021, is a Saudi communications firm offering expertise in media relations, crisis management, content development, and data analysis. The firm has worked with clients across various sectors, including aviation, hospitality, AI, fintech, and entertainment.
Since its establishment in 2021, it has succeeded in expanding its portfolio of clients to include government entities and companies in different sectors, including aviation, hospitality, AI, fintech, real estate, media, education, energy, and entertainment.
