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Net Influencer has appointed Anthon Garcia as Senior Editor.  In his new role, Anthon will be responsible for shaping editorial strategy, developing partnerships, and mentoring junior editorial staff for both Net Influencer and its flagship newsletter, Influencer Weekly.

Established in 2021, the platform covers news at the intersection of e-commerce, influencer marketing, and digital media, delivering content that aims to inform both creators and the businesses that engage with them. 

Anthon has over 20 years of experience as a journalist, with a career spanning the Philippines, the United States, and the Middle East.

A contributing editor of Economy Middle East, European Business Review and World Financial Review, he has honed a deep understanding of global business trends, particularly in the evolving world of digital media and the burgeoning creator economy. Anthon also trained with former CNN Jakarta Bureau Chief and Nobel Laureate Maria Ressa on news reportage, storytelling and editorial leadership.

“I am thrilled to join Net Influencer at such a pivotal moment for the leading global platform for news, updates and business intelligence in the creator economy,” said Anthon. “This is an exciting time to be a part of a growing and trusted voice in this fast-evolving ecosystem. As Senior Editor, I look forward to leading efforts to strengthen Net Influencer's content, driving forward our editorial strategy and expanding our partnerships, all while continuing to nurture the next generation of writers and editors.”

The creator economy, comprising content creators, influencers, brands, and various platforms, is swiftly transforming industries worldwide. Net Influencer has been leading this evolution, delivering comprehensive news and insights on the trends that are fueling this change.

As Senior Editor, Anthon will help elevate Net Influencer’s coverage and global reach, solidifying its place as a leading source of information in the space.

“Anthon’s vast experience and vision for the future of the creator economy make him the ideal leader to guide our editorial expansion,” said David Adler, Managing Director of Net Influencer. “His leadership will be critical as we continue to provide valuable insights and resources to both creators and the brands that work with him. We are excited for the impact he will bring to our growing team and global audience.”

Under Anthons's direction, Net Influencer aims to further its mission to provide high-quality, actionable content to creators and entrepreneurs around the world.

This appointment comes at a time of significant growth for Net Influencer, which says it is witnessing increasing demand for in-depth reporting on the broader creator economy ecosystem.