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Pickl launches first regional Ramadan campaign focused on community giving Image

Campaigns

Pickl launches first regional Ramadan campaign focused on community giving

ArabAd's staff 18 Mar, 2025

When a scent captures attention and forges a lasting bond, it has to be Comfort.. and PIMO Image

Campaigns

When a scent captures attention and forges a lasting bond, it has to be Comfort.. and PIMO

ArabAd's staff 14 Mar, 2025

Dubai-based Senior Editor Anthon Garcia to lead editorial strategy and partnerships for Net Influencer Image

News In Brief

Dubai-based Senior Editor Anthon Garcia to lead editorial strategy and partnerships for Net Influencer

ArabAd's staff 14 Mar, 2025

Young Saudi influencer Rateel Alshehri is redefining what it means to be a youth leader Image

News In Brief

Young Saudi influencer Rateel Alshehri is redefining what it means to be a youth leader

ArabAd's staff 13 Mar, 2025

Seven Saudi Influencers Redefining the Conversation through their Unique Voices Image

Digital/Tech

Seven Saudi Influencers Redefining the Conversation through their Unique Voices

Christina Fakhry 16 Feb, 2025

‘Social vs Real’ campaign by FP7McCann Riyadh for Budget Saudi Arabia taps into the power of genuine connections Image

News In Brief

‘Social vs Real’ campaign by FP7McCann Riyadh for Budget Saudi Arabia taps into the power of genuine connections

ArabAd's staff 5 Feb, 2025

10 Predictions for the MENA Media Industry in 2025 Image

Industry Talk

10 Predictions for the MENA Media Industry in 2025

Richard Fitzgerald, Augustus Media 13 Jan, 2025

Mastering Influencer Marketing: Building Trust with Saudi Audiences in a Digital-First World Image

Digital/Tech

Mastering Influencer Marketing: Building Trust with Saudi Audiences in a Digital-First World

Aya Hammad, Warner Bros MENA 23 Dec, 2024

Influence is Evolving, and Creators are Leading Image

Digital/Tech

Influence is Evolving, and Creators are Leading

Amine Al adem, Spark Foundry 24 Oct, 2024

Pizza Hut pranks customers across the region to bring awareness to their fresh dough Image

Ads of the Week

Pizza Hut pranks customers across the region to bring awareness to their fresh dough

ArabAd's staff 24 Oct, 2024

Famesters reveals groundbreaking AI in influencer marketing report Image

Digital/Tech

Famesters reveals groundbreaking AI in influencer marketing report

ArabAd's staff 21 Oct, 2024

How to launch your first influencer marketing campaign: a 7-step guide Image

Digital/Tech

How to launch your first influencer marketing campaign: a 7-step guide

Viktoriia Petrova, Famesters 8 Oct, 2024

Ogilvy PR sets up Influence Shield, a new global offer for managing influence risk Image

News In Brief

Ogilvy PR sets up Influence Shield, a new global offer for managing influence risk

ArabAd's staff 17 Sep, 2024

Global spending on influencer ads expected to double by 2028 Image

News In Brief

Global spending on influencer ads expected to double by 2028

People want to follow people, not faceless brands Image

Digital/Tech

People want to follow people, not faceless brands

Svenja Malzahn, Sumea Social 16 Jul, 2024