Influencer Marketing

Digital/Tech

People want to follow people, not faceless brands

Svenja Malzahn, Sumea Social 16 Jul, 2024

News In Brief

MCN launches McCann Content Studios in the Middle East

ArabAd's staff 2 Jul, 2024

News In Brief

New study from Snapchat and MCN finds that authentic connections elevate influencer trust and drive brand engagement

7 May, 2024

News In Brief

Ogilvy introduces global Health Influence offering

30 Apr, 2024

News In Brief

MCN launches influencer marketing practice for MENAT clients

23 Apr, 2024

News In Brief

L'Oréal Paris and VML ace it with the region's first-ever live shopping event on Amazon ME

16 Apr, 2024

Digital/Tech

Untapped potential of B2B Influencer Marketing in MENA, says Ogilvy study

20 Feb, 2024

Digital/Tech

Elevating digital sales with vital marketing functions in tech e-commerce

Hedaa Ashraf Abdulhamed, LA3EB 20 Feb, 2024

Social Media

Saudi mega influencers leveraging their content into successful collabs

Christina Fakhry 1 Feb, 2024

Ads of the Week

Jeep let its community take the wheel in latest campaign by Publicis Middle East

25 Jan, 2024

Digital/Tech

Five Key Influencer Marketing Trends for 2024, as per Experts' Predictions

15 Jan, 2024

Events

Web Summit 2023 and MENA's InnovateXperience

Rizk Haddad, Walee MENA 8 Jan, 2024

Ads of the Week

Panadol unveils its 'Art of Release', an unexpected yet striking campaign by Grey Dubai

ArabAd's staff 7 Dec, 2023

Digital/Tech

Proven Marketing Strategies that Propel Startups to Stardom

Hedaa Ashraf Abd ElHamed, LA3EB 28 Sep, 2023

News In Brief

McCann expands its social capabilities with the launch of McCann Content Studios

18 Sep, 2023