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The Rise of Micro-Influencers: Is Small the New Big?
Christina Fakhry
With influencer marketing on the rise across the Arab region and worldwide, brands are often caught up in a ‘bigger is better’ paradigm when it comes to selecting relevant influencers. …
PR agencies: an independent view…
Being paid and being recognised for the value they provide are two issues facing independent PR agencies
The Middle East Conquering The Loeries
Lebanon’s Advertising Cold War
Iain Akerman
A Talk with Daniel Danker on Facebook’s Video Offering, the One to Watch
Iain Akerman
Sécurité Routière: Behind the wheel, cell phones can kill
ArabAd staff
Ericsson scores exclusive multi-year contract for three new FOX HD channels in the Middle East
Antoine Challita promoted to GM of UM Dubai
Publicis Groupe Takes Three Major Initiatives that Strengthen their capabilities on the Marketing and Digital Transformation Fronts
IKEA Group Appoints Anomaly for Global Brief
20,000 employees hit the streets, across the world, uncovering the #TruthAboutStreet
Millennials’ Take on the Corporate Ad World
Château Kefraya teams up with Yvan Debs to illustrate the special edition of ‘Les Bretèches 2015’
With MyBLF, you’re sure to miss the bank
