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Rola Ghotmeh: ‘Our most powerful tool was our creativity'
Establishing TheCreative9 was far from easy, says the agency’s founder Rola Ghotmeh. Here she discusses the tough journey to success
Ghida Younes, a creative who sees doughnuts everywhere
Ghida Younes started her advertising career with Leo Burnett in 1997 as an Arabic copywriter. In 2009, she became the Creative Director of the Beirut office but left the agency …
The Rise of Micro-Influencers: Is Small the New Big?
Christina Fakhry
PR agencies: an independent view…
The Middle East Conquering The Loeries
Lebanon’s Advertising Cold War
Iain Akerman
A Talk with Daniel Danker on Facebook’s Video Offering, the One to Watch
Iain Akerman
Sécurité Routière: Behind the wheel, cell phones can kill
ArabAd staff
Ericsson scores exclusive multi-year contract for three new FOX HD channels in the Middle East
Antoine Challita promoted to GM of UM Dubai
Publicis Groupe Takes Three Major Initiatives that Strengthen their capabilities on the Marketing and Digital Transformation Fronts
IKEA Group Appoints Anomaly for Global Brief
20,000 employees hit the streets, across the world, uncovering the #TruthAboutStreet
Millennials’ Take on the Corporate Ad World
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