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  • Georges Najm: The Local Ad Industry Screams for ChangeGeorges Najm: The Local Ad Industry Screams for Change Jad Haidar
    Georges Najm, partner and director of advertising agency Clémentine and sister company Noise PR, talks to ArabAd, in an exclusive face-to-face interview, about the critical concerns he has related to …
  • What comparative ad? When comparison is not soWhat comparative ad? When comparison is not so Tarek Chemaly
    Comparative advertising is not allowed in Lebanon, which is why there are vague slogans such as "Master ta3mo atyab" (Master tastes better - implicitly "better than competing brand X"). Usually …

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