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The Sound of the Kingdom: Saudi Waves & the Role of Music in Saudi Culture
Moey Shawash
In today’s dynamic marketing environment, sonic branding is no longer a luxury; it is essential for brands to create memorable, impactful identities. In Saudi Arabia, a nation deeply rooted in …
The 'Unlicensed Protest': How Lebanon’s empty license plates sparked a reform movement
ArabAd's staff
The Unlicensed Protest—an initiative developed by TBWA\RAAD in partnership with Transparency International Lebanon, was launched with the aim to pressure government bodies to restore transparent and efficient services in the …
MusicGrid's sonic journey
Iain Akerman
Cheil Dubai and M.A.L.I. roll out a creative-playful educational initiative for children
ArabAd's staff
Rotana TV names SPEX exclusive media partner for TV and digital advertising
ArabAd's staff
Snap's AR Mall returns for 2025 Ramadan season
ArabAd's staff
On the Abdul Latif Jameel Motors Toyota's campaign win or how smart SEO fueled by insight-driven creativity can outperform even the biggest budgets
ArabAd's staff
TradeMania or when trading becomes a game
ArabAd's staff
Saleh El-Ghatit: 'My take on humor across culture (and what I've been trying to tell marketers in Europe recently)'
Saleh El-Ghatit, Serviceplan Arabia
GroupM MENA initiated a brand test campaign, boosted attention scores in collaboration with DV
ArabAd's staff
S4 Capital’s Monks strengthens its presence in the Middle East with top leadership appointments
ArabAd's staff
The fundamentalists of Das Kapital
Iain Akerman
Ideas Abu Dhabi forum welcomes Bill Clinton, explores pressing matters that define our time
ArabAd's staff
Gambit bolsters it PR team with six new hires, fueling expansion after client wins and a successful awards season
ArabAd's staff
