What if a simple shift in strategy could completely transform your online presence without breaking the bank? That’s exactly what happened when Serviceplan Experience joined forces with Abdul Latif Jameel Motors Toyota in Saudi Arabia. By thinking outside the box and tapping into local search behaviors, Abdul Latif Jameel Motors Toyota turned a technical challenge into an SEO successful case study—proving that creativity and insight can outperform even the largest marketing budgets.
Serviceplan Experience and Abdul Latif Jameel Motors Toyota—Saudi Arabia’s authorized distributor of Toyota vehicles since 1955—launched an SEO campaign like no other, one that redefined consumer engagement.
Despite a limited budget, the campaign focused on optimizing Abdul Latif Jameel Motors Toyota’s online presence, improving both technical infrastructure and on-page content to boost organic traffic and visibility.
Serviceplan helped improve the site's health score from 86 to 97 by addressing outdated sitemaps, URL structures, core web vitals, and several other technical roadblocks. However, the true breakthrough came from tapping into an unexplored cultural insight to re-write the rules of SEO. Research revealed that Saudi consumers frequently use informal Arabic nicknames for Toyota models—such as تویوتاوانیت (ToyotaHilux) and Toyota LC70)—terms that were not official product names but were searched far (تویوتا ربع) more often.
The results spoke for themselves. With no direct investment, Serviceplan implemented an off-page SEO strategy by collaborating with trusted publishers and guest bloggers. By strategically placing backlinks and anchor tags using informal local search terms, the team propelled Abdul Latif Jameel Motors Toyota to the top of search rankings, driving significant organic traffic and deepening their connection with the local audience.
By using the power of data to turn a technical challenge into a creative breakthrough, the creative and marketing force incorporated these high-volume, culturally relevant terms into the SEO strategy. This strategy ensured Abdul Latif Jameel Motors Toyota’s website ranked for these popular keywords.
The results were impressive. In just 12 months, Abdul Latif Jameel Motors Toyota’s website achieved:
- Over 1 million organic product pageviews for the first time in history
- A 45% increase in monthly product pageviews, from 703,298 to 1,021,957
- A 66% increase in monthly organic sessions, from 338,951 to 562,859
- A 90% increase in monthly new users, from 167,183 to 318,838
- The Ahrefs Health Score improved from 86 to 97, and the Domain Rating rose from
40 to 46.
Kenan Baki, SEO Manager, comments: “The biggest challenge wasn’t just optimizing Toyota’s website, it was watching other websites dominate nickname keywords that we couldn’t use on the official site. And since we couldn’t implement these keywords on our official website, we had to think creatively. Off-page SEO became our playground, weaving these local terms into our backlink strategy to reclaim our rightful spot.”
Sameer Suri, Creative Director, adds: “We always knew Toyotas had nicknames in KSA. But realizing they were costing us sales was an eye-opener. Once the SEO team came to us with this brilliant insight, we did what any good creative would do: Let them work their magic, then slip a quote into the PR like you actually contributed.”
The perfect example of a campaign that proves ingenuity beats investment. By turning search pattern data into a roadmap for success, the team crafted a strategy that not only improved search rankings for Abdul Latif Jameel Motors Toyota, but also ensured the site was culturally relevant and resonated with Saudi consumers. And that the authorized distributor for Toyota is now firmly positioned as a leader in the Saudi digital automotive market.
