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  • The Importance of Play Transforming the Consumer ExperienceThe Importance of Play Transforming the Consumer Experience Fayza Bjayou
    Fitch, a leading global retail and brand consultancy, transforms and accelerates business success by combining the physical human and digital elements of a brand to create unique experience signatures. They …
  • Tray Mats Design To Challenge CreativityTray Mats Design To Challenge Creativity
    Cairo-based agency FP7/CAI has come up with an original promotion offering for McDonald’s Egypt to encourage creativity amongst its customers by creating fun paper tray mats.

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