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Following a three-month review for its media agency contract for 2016-2018, Unilever has appointed Middle East Network (MCN’s) media agency Magna as its agency of record. Magna will be in charge of all media planning and buying for non-digital media in the GCC and all media including digital in MENA markets, while OMG’s PHD handles the digital media planning and buying for Unilever in the GCC.