Following a rigorous selection process, Dubai South has appointed Horizon FCB to spearhead the Emirate’s new epicenter’s creative communication efforts and raise global brand awareness, positioning it as a key destination for logistics, aviation and commercial trade.
Mazen Jawad, Group Managing Director, Horizon FCB said, “Our selection by Dubai South is a testament of our ability to apply our local experience and globally proven capabilities, all of which are vital assets to the success of Dubai South’s brand building in the lead up to the Expo 2020. By utilising a holistic approach of ATL and BTL efforts, we will contribute to transforming Dubai South’s inspiring ideas into meaningful messages.”