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In the ‘NOW’ era, Middle East marketers should prioritise payback periods and cashflow
Paul Wright, AppsFlyer
Paul Wright, General Manager Western Europe and MENAT at AppsFlyer, explains why marketers need to start focusing on payback periods instead of the traditional LTV & CAC or long-term ROAS, …
AppsFlyer new report reveals eCommerce App industry trends that retail marketers can capitalize on
ChatGPT and Bard Plugins — New revenue stream for eCommerce brands is the next opportunity for marketing measurement
Sue Azari
AppsFlyer unveils measurement, analytics and data clean room support for ChatGPT plugins
Four tactics to help Middle East marketers weather the tough times of 2023
Paul Wright
AppsFlyer appoints new Partner Development Manager for the Middle East
Four mobile app predictions for 2023 that every UAE marketer should be aware of
Paul Wright
Businesses believe Connected TV Advertising will be bigger than Mobile Advertising, AppsFlyer survey finds
Inactive users, Poor Retention and Lost Potential Revenue — Remarketing can solve these mobile app woes
Paul Wright
UAE retailers spending big on mobile marketing in run up to White/Yellow Friday, AppsFlyer research finds
Market conditions and privacy changes continue to disrupt app marketers and media companies, finds AppsFlyer’s Performance Index
Mobile app installs and spending among UAE consumers is on the rise, new research shows
