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How Connected TV is Transforming Consumer Engagement!
Gagan Uppal, Xapads Media
Connected TV (CTV) has rapidly evolved from a niche platform to a central player in the advertising landscape, capturing the attention of brands and marketers alike. As consumer preferences shift …
New Kantar study shows a significant trend towards YouTube consumption on Connected TV
ArabAd's staff
MMS is now the official Samsung TV Plus advertising partner in Egypt, the KSA & UAE
ArabAd's staff
Leveraging audience segmentation in CTV sports advertising
Gagan Uppal, Xapads MENA
New research highlights transparency and quality lessons for MENAT advertisers
Riding the Wave of Change: Transformative Trends in Advertising – by Terry Kane of The Trade Desk
Businesses believe Connected TV Advertising will be bigger than Mobile Advertising, AppsFlyer survey finds
