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New Kantar study shows a significant trend towards YouTube consumption on Connected TV ArabAd's staff
MMS is now the official Samsung TV Plus advertising partner in Egypt, the KSA & UAE ArabAd's staff

Leveraging audience segmentation in CTV sports advertising Gagan Uppal, Xapads MENA
New research highlights transparency and quality lessons for MENAT advertisers
Riding the Wave of Change: Transformative Trends in Advertising – by Terry Kane of The Trade Desk
Businesses believe Connected TV Advertising will be bigger than Mobile Advertising, AppsFlyer survey finds

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