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Brands cut $50 billion from global adspend in wake of COVID-19
Global advertising spend is set to fall by 8.1% ($49.6bn) to $563bn this year, led by severe cuts in investment among major product sectors as a result of the COVID-19 …
Alena Ustinovich: ‘Creativity as the engine of economy in crisis times’
Recently, Cannes Lions, Clio and D&AD announced their 2020 festival editions cancellation due to the current unstable situation of the market caused by COVID-19 pandemic. Nevertheless, the organizers of one …
Cash is King but Barter is Smarter
Recession, Job Losses, Another Pandemic and Protectionism Are Top Worries, Say Industry Leaders
#StayCloseFromFar, Stories of connections brought to you by Nescafé Arabia
Procter & Gamble to produce and donate masks and hand sanitizers as part of its “Protect Our Heroes” Covid-19 relief mission
Crisis Management and Marketing Communication Through Coronavirus Crisis
Gaby Chamat
WARC releases Guide to Marketing in the COVID-19 Recession
Kia Motors’ response to COVID-19 including the Middle East and Africa
The impact of Covid-19 on brands and their marketing
Iain Akerman
UAE feeling more prepared to help prevent the spread of COVID-19
The fallout from Covid-19 on regional agencies
Iain Akerman
