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Basata disrupts the Egyptian fintech landscape with new campaign by DDB Egypt
ArabAd's staff
Basata, a leading fintech company, has announced in its latest campaign developed by DDB Egypt, the launch of POS machines within kiosks in Egypt, propelling the brand to the forefront …
Hubert Boulos: ‘Advertising in Dubai has increasingly become transactional and short term’
Ghada Azzi
For Hubert Boulos, CEO of DDB Middle East, Dubai ad business faces multiple challenges. His refreshingly forthright outlook on the state of the ad industry in Dubai greatly differs from …
