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Saudi consumers remain cautious on spending, as per NielsenIQ Mid-Year Consumer Outlook Survey ArabAd's staff
NielsenIQ Retail Spend Barometer finds UAE consumers demonstrated robust spending habits in Q2 2024

NielsenIQ reveals new insights on GCC shoppers
TikTok boosts overall business impact for Kraft Foods in Saudi Arabia
NielsenIQ Retail Spend Barometer highlights UAE and KSA's retail trends within the FMCG & T&D space
TikTok and Nielsen Study Reveal the Tangible Impact of Advertising on the Platform
Nielsen study shows creativity and authenticity on TikTok drive a positive experience for users and brands

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