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Pikasso Morocco acquires Large Formats in Casablanca
World Out of Home Organization to unveil new audience measurement initiative

WPP CEO Mark Read named as a keynote speaker at World Out of Home Organization European Summit
Netherlands national trade association Outreach joins World Out of Home Organization
Ipsos Launches OOH Media Measurement in MENA

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Riyadh Season sets the tone with 'Obsession' trailer ahead of historic Usyk vs. Fury rematch
Lexus flips its logo to mark Eid Al Etihad, UAE’s National Day
Global advertising spend to surpass $1trillion for the first time

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