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Don’t Throw the Baby out with the Bathwater
Eric Hanna
For an increasing number of advertisers, a physical presence in markets has become a luxury that can no longer be sustained, with regional-based models of operation being revived. Will such …
Where the regional ad industry stands
Mark Tungate
Epica's Editorial Director Mark Tungate in conversation with Tarek Chemaly, Editor-at-large of ArabAd, who is also a blogger and lecturer on advertising in Lebanon. What follows is his take on …
The Bad, the Good and the Ugly: in defense of an efficient creative culture
Omar Boustany
Jabbour Re-Elected President of Lebanon's Advertising Association
We Don't Need Experts, We Need High Quality Thinkers
Ghada Azzi
The publishing Industry in Search of a Second Life
Warren Singh-Bartlett
Are Messenger Apps the Future of Social Media?
Richard FitzGerald
Saudi Industry on the Cusp of Profound Change
Ramzi Ghanem
The Consumer Is a Moron, He’s Your Husband
Tarek Joseph Chemaly
The Future of Advertising According to John Mescall
When Advertising Ceases to Be Advertising
Ibrahim Nehme
Ya Kbirna... Facebook Campaign Denounces the Country’s Leaders
Yasmine Dabbous
