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CopyArabia's Founder and CEO releases his first book: 'Fundamentals of Copywriting', the first book of its kind in advertising for the Arab world
Foreword to Epica Book 2020 by Alexander Schill, Global CCO of Serviceplan Group
Every year the Epica Awards asks a renowned creative to write the foreword to the Epica Book. This year Alexander Schill, Global Chief Creative Officer of Serviceplan Group, took up …
In newly launched book, Thomas Kolster challenges purpose and warns brands to avoid 'the hero trap'
Ghada Azzi
A Bond of Brotherhood Forged in War-Torn Lebanon Narrated in 102 Brotherhood. Fortitude. Purpose by Ibrahim and Jad Lahoud
Ghada Azzi
Christian Ghammachi, on two wheels for an epic adventure shooting Lebanon and the world
Ghada Azzi
In 'The Choice Factory' Richard Shotton investigates how behavioural science can be applied to advertising
New edition of Mourad Boutros' authoritative 'Arabic for Designers' published
New Book to Challenge Perceptions on the Saudi Market
Ahmad Abu Zannad
Copy Paste – or how to Make Advertising Agencies Shiver with a Book
ArabAd staff
Out Now: Epica Book 29
ArabAd staff
Green Marketing Pioneer Jacquelyn Ottman Talks to ArabAd
The Revolutionary Evolution of Communication
Jad Haidar
