TAGS
- UAE Brands are prioritising AI but lack the right execution skills
- Wolff Olins’ reintroduces the Decathlon brand; AMV BBDO launches campaign centred around the concept of play
- California’s new global brand platform revolves around the notion of play
- Gray Mackenzie’s Ralph el Kahi: ‘Still room for growth within the supermarket sector in Lebanon’ Ghada Azzi
- Football legend Mohamed Salah becomes brand ambassador of Visa
- Israel-Gaza: Brands, Boycotts and Blowback Iain Akerman
- The great mismatch: What brands need vs what major PR agencies focus on Amani Ghanem, Keel Comms
- Coca-Cola retains its title as the world’s most valuable non-alcoholic drinks brand
- Jury of leading marketers to select 2023 One Show CMO Pencil winner
- Heineken and Moët & Chandon are world most valuable brands as per Brand Finance 2023 ranking