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California’s new global brand platform revolves around the notion of play
Gray Mackenzie’s Ralph el Kahi: ‘Still room for growth within the supermarket sector in Lebanon’
Ghada Azzi
Football legend Mohamed Salah becomes brand ambassador of Visa
Israel-Gaza: Brands, Boycotts and Blowback
Iain Akerman
The great mismatch: What brands need vs what major PR agencies focus on
Amani Ghanem, Keel Comms
Coca-Cola retains its title as the world’s most valuable non-alcoholic drinks brand
Jury of leading marketers to select 2023 One Show CMO Pencil winner
Heineken and Moët & Chandon are world most valuable brands as per Brand Finance 2023 ranking
Why brands need to focus on cultural relevance to succeed in Saudi Arabia
Ahmed Saadoun
UAE consumers want brands to understand them, reveals ServiceNow survey
