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IKEA Saudi Arabia & Bahrain partners with WebEngage to enhance customer engagement
WPP and Braze partner to help brands benefit from an agile customer engagement strategy

Alshaya Group partners with Optimizely and Conversion.com to optimize their digital touchpoints
NEXT, the first creative-led innovation consultancy powered by TBWA, launches in the Middle East
Bain & Company and Fred Reichheld reveal the unbeatable strategy of loving customers in insightful book ArabAd's staff
60 Percent of Consumers will leave a brand for poor customer experiences, finds Emplifi report
Hospitality's Food & Beverage Trends in 2022
The Importance of Play Transforming the Consumer Experience Fayza Bjayou

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