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Reconciling Local Identities with Global Culture
Fayza Bjayou
Today, brands are becoming increasingly pragmatic in their efforts to go beyond boundaries and further heighten consumer engagement. Jimmy Kmeid, Design Director at FITCH, explores why the identity of a …
On the Relationship of Advertisers and TV networks
Fayza Bjayou
Product placement investment (globally) is anticipated to exceed $16 Billion in 2018, as advertisers continue to seek more engagement for their brands. However, with the rising demand from advertisers to …
