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  • Dubai Lynx Awards the Region’s BestDubai Lynx Awards the Region’s Best ArabAd staff
    The much anticipated Dubai Lynx International Festival of Creativity has come to an end early March, culminating in a dazzling ceremony and dinner where over 1,800 guests gathered to celebrate …
  • Reconciling Local Identities with Global CultureReconciling Local Identities with Global Culture Fayza Bjayou
    Today, brands are becoming increasingly pragmatic in their efforts to go beyond boundaries and further heighten consumer engagement. Jimmy Kmeid, Design Director at FITCH, explores why the identity of a …

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