TAGS
- The fallout from Covid-19 on regional agencies
Iain Akerman
Covid-19 has upended the region’s advertising industry. How are agencies coping? Are wage cuts and job losses imminent? How worried should employees be? Arab Ad takes a virtual look at …
- Lebanon: Advertising in a time of crisis
Faced with an unprecedented economic crisis, brands have been forced to cut costs, re-evaluate their communication and focus on survival