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Marwan Arban: ‘Lebanon has strayed far from its illustrious past’
“The era when innovative advertising campaigns like Exotica and Almaza dominated outdoor and TV spaces is long gone”, states Marwan Arban, CEO, ORIGIN who explains in this talk with ArabAd …Katia Yasmine: ‘Business in Lebanon remains slow and unpredictable’
“It's not just about facing obstacles but about evolving alongside the market conditions, demonstrating our commitment to resilience and flexibility in a field that demands constant adjustment,” asserted Katia Yasmine, …
Diana Georges on TBWA\RAAD’s commitment to disruptive ideas and resilience
Rola Ghotmeh: ‘We adapt and move swiftly’
Moe Minkara: ‘In Lebanon, it is a live day by day situation’
Gray Mackenzie’s Ralph el Kahi: ‘Still room for growth within the supermarket sector in Lebanon’ Ghada Azzi
2023: A year of “middles” in the Lebanese market Tarek Chemaly
Samer Younes: ‘I simply love what I do, and it’s not even half-time’
Tala Saleh on Tayb’s enthusiasm for innovation and strategic branding
Pete Lysak: ‘Saudi Arabia, a market open to the new and the brave’
Darine El Kaissi: ‘Understanding Saudi Arabia is crucial for success’
Youssef Chahine: 'The momentum in Saudi Arabia is impressive and so is the ambition'