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Pete Lysak: ‘Saudi Arabia, a market open to the new and the brave’
At the center of Saudi Arabia's dynamic landscape of vision-led growth, Pete Lysak, the regional executive director for FP7 McCann KSA, shares profound insights in an interview with Arab Ad. …
Darine El Kaissi: ‘Understanding Saudi Arabia is crucial for success’
Darine El Kaissi, Managing Director, Mindshare KSA dissects the Saudi media landscape and shares its distinct features, challenges, and exciting aspects.
Youssef Chahine: 'The momentum in Saudi Arabia is impressive and so is the ambition'
Najib Sabbagh: ‘Saudi Arabia, a dynamic canvas for creativity’
Nabil Moufarrej: 'Saudi Arabia is happening and there is business for all'
Riding the Wave of Change: Transformative Trends in Advertising – by Terry Kane of The Trade Desk
Sara Faisal of Imagination Middle East: 'Marketers must rethink how they communicate in Saudi Arabia'
Ibrahim Almutawa of Jummar PR: ‘Saudi Vision is the main driver for all businesses’
Marwan Arban CEO of Origin on the imperative of understanding Saudi Arabia
Samer Abboud on Memac Ogilvy’s role in shaping the future of advertising in Saudi Arabia
Lulwa AlHarbi: 'We are a “For Saudi, By Saudi” company'
Daniel Taylor: 'The kingdom is somewhat of a unique place to do business'
Ghada Azzi
