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  • PR, the Instrumental Communication ToolPR, the Instrumental Communication Tool
    Georges Najm, partner and manager of Noise, the PR unit of Beirut-based ad agency Clémentine talks to ArabAd about the central role public relations agencies continue to play while realigning …
  • The Road Ahead for OOHThe Road Ahead for OOH
    Few, if any, adhere and employ international standards mandated by the rules governing the world of Out-of-Home advertising like Antonio Vincenti, Chairman & CEO of Pikasso. ArabAd caught up with …

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