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Brands in the Saudi Market Need to be Anchored by a Human Purpose
Ahmad Abu Zannad, Regional Strategy Director of Leo Burnett KSA, talks about the challenges Saudi young workforce will be facing and the obstacles women need to overcome.
AdCouncil, a New Agency with Old Roots
Hisham Maksoudian, talks to ArabAd in an exclusive interview about the fallout that resulted in his leaving Adrenalin, the agency he co-founded in KSA seven years ago, to start his …
