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Marwan Arban: ‘Lebanon has strayed far from its illustrious past’
“The era when innovative advertising campaigns like Exotica and Almaza dominated outdoor and TV spaces is long gone”, states Marwan Arban, CEO, ORIGIN who explains in this talk with ArabAd …Katia Yasmine: ‘Business in Lebanon remains slow and unpredictable’
“It's not just about facing obstacles but about evolving alongside the market conditions, demonstrating our commitment to resilience and flexibility in a field that demands constant adjustment,” asserted Katia Yasmine, …
Diana Georges on TBWA\RAAD’s commitment to disruptive ideas and resilience
Rola Ghotmeh: ‘We adapt and move swiftly’
Hana Khatib: ‘The return to normalcy remains a small prospect’
Moe Minkara: ‘In Lebanon, it is a live day by day situation’
Assaad Kassis on rebuilding a thriving advertising industry in Lebanon
Roger Sahyoun on the Network's Leap in Lebanon's Advertising
Gray Mackenzie’s Ralph el Kahi: ‘Still room for growth within the supermarket sector in Lebanon’ Ghada Azzi
2023: A year of “middles” in the Lebanese market Tarek Chemaly
Advertising Investments in Lebanon in 2023: A Remarkable Leap Forward Naji Boulos, IAA Lebanon
Prominent Lebanese media figure Camille Menassa passes away