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A World-First: Billboards Identify Passing Vehicles and Trigger Personal Response ArabAd staff
Here are two smart OOH executions that recently rolled out in Australia. In an unrivalled execution anywhere in the world, Porsche and Lexus’ are using innovative technology that allows them …Lucky To Be Young, a Communication Platform for Youth ArabAd staff
Recently, Banque Libano-Française (BLF), along with its creative media partners’, M&C Saatchi, Optimedia and BORN Interactive, has drafted a flexible communication strategy, adaptable to emerging trends. Case in point ?is …