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How AI is Changing the Marketing and Advertising Industry—for Better or Worse Ghassan Younis
Marketing consultant and trainer Ghassan Younis delves into the six key aspects of how AI truly disrupts the marketing and advertising industry and what it means for the future of …Marketing, Healthcare, and Finance emerged as top industries hiring MENA fresh grads in 2024
Magna Marketing aims to revolutionize the digital marketing landscape across UAE & Europe ArabAd's staff
Roger Halaby: 'My strategy is to increase sales'
Landmark Group, K-Lynn, Publicis Groupe, Leo Burnett, Joe Public dominate Effie Index regional rankings
InsightLab ME, a new market research company launches in the region
Data Clean Rooms – The Key to Collaborating on Marketing Analytics in a Privacy-First World Paul Wright, AppsFlyer
UAE Brands are prioritising AI but lack the right execution skills
AI-powered digital marketing platform, Grower, is launched
Unilever named Creative Marketer of the Year at Cannes Lions 2024
TikTok boosts overall business impact for Kraft Foods in Saudi Arabia
New study from Snapchat and MCN finds that authentic connections elevate influencer trust and drive brand engagement