As the Middle East experiences a surge in economic expansion across various industries including technology, finance, tourism, and retail, the need for detailed and practical market research is on the rise. Within this context, InsightLab ME launches in the region to address this exact demand.
InsightLab ME’s aims is to furnish businesses with the precise data and insights essential for making strategic choices, fostering thriving innovation, and attaining enduring success in the GCC market.
The range of research solutions covers everything from sampling to comprehensive projects, beginning with the initial study design to the delivery of final reports.
As part of the company’s portfolio, InsightLab ME team manages a Consumer Panel in KSA under the name of “ArabViews”, which will shortly be extended to the UAE in 2024 with the capacity to cover the entire MENA region through the company’s network of partners.
“Our focus on delivering localized insights and strategic intelligence that cater to the distinctive cultural, social, and economic landscape of the GCC ensures that the insights we provide are not only relevant but also highly actionable,” said Yasmine Rohban, Research Director, InsightLab ME.
“The “ArabViews community originates from a local perspective to support InsightsLab ME in its vision to uplift local businesses in the Middle East. We at ArabViews are dedicated to validating our members and ensuring the highest quality standards,” noted Adnan Edinat, ArabViews Panel Operation Lead.
Further elaborating on the new company’s value proposition and dedicated approach, Walid Yared, COO at InsightLab ME stated that: “With a dedicated team that stands committed to providing you with the highest quality market research services, we look forward to partnering with your brands, to drive your success in the dynamic GCC market and beyond”.
