Data

POV

Beyond the Data: Why Context, Timing, and Clarity Still Win

Danny Mendonca, Toluna 9 Jun, 2025

News In Brief

Arla Foods’ in-house digital team leveraged retail transaction data through data collaboration

ArabAd's staff 23 Mar, 2025

News In Brief

Publicis Media ME and Landmark Reach join forces to take shopping experiences to the next level

ArabAd's staff 26 Feb, 2025

News In Brief

GroupM MENA initiated a brand test campaign, boosted attention scores in collaboration with DV

ArabAd's staff 3 Feb, 2025

News In Brief

WebEngage partners with Sobha Realty to redefine customer engagement with AI

ArabAd's staff 12 Nov, 2024

News In Brief

Dentsu’s new research on understanding attention and building new norms and metrics

ArabAd's staff 9 Oct, 2024

News In Brief

Jack Morton's new research explores consumers’ shifting attitudes toward data privacy and brand trust

ArabAd's staff 1 Oct, 2024

Digital/Tech

74% of web users unaware of digital tracking

ArabAd's staff 22 Sep, 2024

News In Brief

Digitas ME introduces MTx, a new holistic framework built around true Customer Experience

ArabAd's staff 17 Sep, 2024

News In Brief

Ogilvy PR sets up Influence Shield, a new global offer for managing influence risk

ArabAd's staff 17 Sep, 2024

News In Brief

Havas acquires global digital data agency DPMG

10 Sep, 2024

Digital/Tech

How to grow new customers from seed data

Terry Kane, The Trade Desk 31 Jul, 2024

News In Brief

AppsFlyer collaborates with AWS on DCP for commerce media networks and social platforms

25 Jun, 2024

News In Brief

WiDS MENA conference delves into the critical role of data in addressing humanitarian challenges

21 Jun, 2024

News In Brief

InsightLab ME, a new market research company launches in the region

29 May, 2024