Marketing

Top Stories

Brands on The Therapy Couch

Ghada Azzi 8 May, 2025

News In Brief

Arla Foods’ in-house digital team leveraged retail transaction data through data collaboration

ArabAd's staff 23 Mar, 2025

Industry Talk

Creating Work That Matters: How Purpose-Driven Results Shape Perception

Nadim Khoury, Media City Qatar 14 Mar, 2025

Digital/Tech

From Cookies to Collaboration: RMNs are the new gold standard in advertising

Paul Wright, AppsFlyer 10 Mar, 2025

News In Brief

New research finds omnichannel advertising outperforms traditional multichannel

ArabAd's staff 6 Mar, 2025

News In Brief

Platformance launches Ramadan Playbook with essential tips for brand strategy

ArabAd's staff 16 Feb, 2025

News In Brief

Bold Creatives partners with Prince Sultans University’s to shape future marketers

ArabAd's staff 15 Feb, 2025

News In Brief

CIFFT and UN Tourism join forces to help foster a sustainable future in tourism advertising

ArabAd's staff 26 Jan, 2025

Digital/Tech

Social media trends for 2025 by Tito Ribeiro

Tiago Ribeiro 17 Jan, 2025

News In Brief

MMS reveals MBC Group's 2025 Ramadan programming and advertising opportunities

ArabAd's staff 17 Jan, 2025

Digital/Tech

AppsFlyer's lookback at 2024’s top mobile app trends

ArabAd's staff 13 Jan, 2025

Digital/Tech

How Connected TV is Transforming Consumer Engagement!

Gagan Uppal, Xapads Media  13 Jan, 2025

Industry Talk

10 Predictions for the MENA Media Industry in 2025

Richard Fitzgerald, Augustus Media 13 Jan, 2025

Advertising

Roger Halaby on Narcissistic Consumers

Roger Halaby, Hanging Gardens 2 Jan, 2025

Advertising

To win in 2025, brands must adapt to the rapid evolution of retail media

Rajesh Verma, Epsilon Middle East 23 Dec, 2024