Marketing

POV

Always Connected: Why Consistency Is the Winning Formula on Snapchat

Nicerine Sadouki, Snap Inc. 31 Jul, 2025

Advertising

OLX Lebanon Lets Users Decide—and They Chose Loyalty

Ghada Azzi 31 Jul, 2025

Books

Brands on The Therapy Couch

Ghada Azzi 8 May, 2025

News In Brief

Arla Foods’ in-house digital team leveraged retail transaction data through data collaboration

ArabAd's staff 23 Mar, 2025

Industry Talk

Creating Work That Matters: How Purpose-Driven Results Shape Perception

Nadim Khoury, Media City Qatar 14 Mar, 2025

Digital/Tech

From Cookies to Collaboration: RMNs are the new gold standard in advertising

Paul Wright, AppsFlyer 10 Mar, 2025

News In Brief

New research finds omnichannel advertising outperforms traditional multichannel

ArabAd's staff 6 Mar, 2025

News In Brief

Toluna and MatrixLab survey highlights Saudi consumer trends shaping Ramadan and Eid 2025

ArabAd's staff 18 Feb, 2025

News In Brief

Platformance launches Ramadan Playbook with essential tips for brand strategy

ArabAd's staff 16 Feb, 2025

News In Brief

Bold Creatives partners with Prince Sultans University’s to shape future marketers

ArabAd's staff 15 Feb, 2025

POV

Saleh El-Ghatit: 'My take on humor across culture (and what I've been trying to tell marketers in Europe recently)'

Saleh El-Ghatit, Serviceplan Arabia 4 Feb, 2025

News In Brief

CIFFT and UN Tourism join forces to help foster a sustainable future in tourism advertising

ArabAd's staff 26 Jan, 2025

Digital/Tech

Social media trends for 2025 by Tito Ribeiro

Tiago Ribeiro 17 Jan, 2025

News In Brief

MMS reveals MBC Group's 2025 Ramadan programming and advertising opportunities

ArabAd's staff 17 Jan, 2025

Digital/Tech

AppsFlyer's lookback at 2024’s top mobile app trends

ArabAd's staff 13 Jan, 2025