Marketing

News

Brazil, the Philippines, and Turkey Top Global Gaming Time Rankings

Gaya Salam 29 Oct, 2025

News

John Hewitt Joins Phygital International Ahead of Games of the Future Abu Dhabi

28 Oct, 2025

News

Publicis Groupe and Snapchat Launch 'Youth Studio' across the GCC to Decode Gen ZAlpha

21 Oct, 2025

News

New Book Decodes the Behavioral Science Behind Global Brands' Success

Gaya Salam 19 Oct, 2025

Interviews

Shaping a Smoke-Free Future: PMI Lebanon’ s Amr Taha Speaks Out

Ghada Azzi 1 Oct, 2025

Ads of the Week

Heinz Finds Its Logo Hiding in Every Fry Box

Ghada Azzi 17 Sep, 2025

POV

Always Connected: Why Consistency Is the Winning Formula on Snapchat

Nicerine Sadouki, Snap Inc. 31 Jul, 2025

Advertising

OLX Lebanon Lets Users Decide—and They Chose Loyalty

Ghada Azzi 31 Jul, 2025

Advertising

Rumour, Star Power, and a Bakala: Inside Holsten’s Georgina Campaign

Ghada Azzi 26 Jun, 2025

Books

Brands on The Therapy Couch

Ghada Azzi 8 May, 2025

News In Brief

Arla Foods’ in-house digital team leveraged retail transaction data through data collaboration

ArabAd's staff 23 Mar, 2025

Industry Talk

Creating Work That Matters: How Purpose-Driven Results Shape Perception

Nadim Khoury, Media City Qatar 14 Mar, 2025

Digital/Tech

From Cookies to Collaboration: RMNs are the new gold standard in advertising

Paul Wright, AppsFlyer 10 Mar, 2025

News In Brief

New research finds omnichannel advertising outperforms traditional multichannel

ArabAd's staff 6 Mar, 2025

News In Brief

Toluna and MatrixLab survey highlights Saudi consumer trends shaping Ramadan and Eid 2025

ArabAd's staff 18 Feb, 2025