Marketing

Industry Talk

10 Predictions for the MENA Media Industry in 2025

Richard Fitzgerald, Augustus Media 13 Jan, 2025

Advertising

Roger Halaby on Narcissistic Consumers

Roger Halaby, Hanging Gardens 2 Jan, 2025

Advertising

To win in 2025, brands must adapt to the rapid evolution of retail media

Rajesh Verma, Epsilon Middle East 23 Dec, 2024

Digital/Tech

Mastering Influencer Marketing: Building Trust with Saudi Audiences in a Digital-First World

Aya Hammad, Warner Bros MENA 23 Dec, 2024

News In Brief

GroupM debuts ‘NextM event’ in Saudi Arabia

ArabAd's staff 19 Dec, 2024

News In Brief

Rewardz secures four wins at Marketech 2024

ArabAd's staff 5 Dec, 2024

Ads of the Week

Sampled sands from the UAE make up the ‘Colour of Unity', Jeep’s way in celebrating 'Eid Al Etihad'

ArabAd's staff 4 Dec, 2024

Branding

Lexus flips its logo to mark Eid Al Etihad, UAE’s National Day

ArabAd's staff 3 Dec, 2024

News In Brief

Low representation of women in leadership still prevalent in marcomms industry, finds Think Equal survey

ArabAd's staff 28 Nov, 2024

News In Brief

6thStreet sees high benefits from Gupshup’s strong conversational marketing approach

ArabAd's staff 28 Nov, 2024

News In Brief

Publicis Groupe ME and Dubai Businesswomen Council deliver series of workshops for female-led businesses

ArabAd's staff 19 Nov, 2024

Free Talk

Educate, Don’t Sell: The B2B Thought Leadership Advantage

Hedaa Ashraf Ismail, Al Masaood Group 18 Nov, 2024

Free Talk

Why co-creation has become essential for brands targeting Gen Z

Ahmed Abd El-Moneim, Eyedias 18 Nov, 2024

News In Brief

Five key trends identified by WARC set to define the marketing landscape in 2025

18 Nov, 2024

News In Brief

The Brill Collective bolsters social media expertise with strategic senior hire

ArabAd's staff 11 Nov, 2024