Marketing

Digital/Tech

Social media trends for 2025 by Tito Ribeiro

Tiago Ribeiro 17 Jan, 2025

News In Brief

MMS reveals MBC Group's 2025 Ramadan programming and advertising opportunities

ArabAd's staff 17 Jan, 2025

Digital/Tech

AppsFlyer's lookback at 2024’s top mobile app trends

ArabAd's staff 13 Jan, 2025

Digital/Tech

How Connected TV is Transforming Consumer Engagement!

Gagan Uppal, Xapads Media  13 Jan, 2025

Industry Talk

10 Predictions for the MENA Media Industry in 2025

Richard Fitzgerald, Augustus Media 13 Jan, 2025

Advertising

Roger Halaby on Narcissistic Consumers

Roger Halaby, Hanging Gardens 2 Jan, 2025

Advertising

To win in 2025, brands must adapt to the rapid evolution of retail media

Rajesh Verma, Epsilon Middle East 23 Dec, 2024

Digital/Tech

Mastering Influencer Marketing: Building Trust with Saudi Audiences in a Digital-First World

Aya Hammad, Warner Bros MENA 23 Dec, 2024

News In Brief

GroupM debuts ‘NextM event’ in Saudi Arabia

ArabAd's staff 19 Dec, 2024

News In Brief

Rewardz secures four wins at Marketech 2024

ArabAd's staff 5 Dec, 2024

Ads of the Week

Sampled sands from the UAE make up the ‘Colour of Unity', Jeep’s way in celebrating 'Eid Al Etihad'

ArabAd's staff 4 Dec, 2024

Branding

Lexus flips its logo to mark Eid Al Etihad, UAE’s National Day

ArabAd's staff 3 Dec, 2024

News In Brief

Low representation of women in leadership still prevalent in marcomms industry, finds Think Equal survey

ArabAd's staff 28 Nov, 2024

News In Brief

6thStreet sees high benefits from Gupshup’s strong conversational marketing approach

ArabAd's staff 28 Nov, 2024

News In Brief

Publicis Groupe ME and Dubai Businesswomen Council deliver series of workshops for female-led businesses

ArabAd's staff 19 Nov, 2024