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GroupM debuts ‘NextM event’ in Saudi Arabia Image

News In Brief

GroupM debuts ‘NextM event’ in Saudi Arabia

ArabAd's staff 19 Dec, 2024

Rewardz secures four wins at Marketech 2024 Image

News In Brief

Rewardz secures four wins at Marketech 2024

ArabAd's staff 5 Dec, 2024

Sampled sands from the UAE make up the ‘Colour of Unity', Jeep’s way in celebrating 'Eid Al Etihad' Image

Ads of the Week

Sampled sands from the UAE make up the ‘Colour of Unity', Jeep’s way in celebrating 'Eid Al Etihad'

ArabAd's staff 4 Dec, 2024

Branding

Lexus flips its logo to mark Eid Al Etihad, UAE’s National Day

ArabAd's staff 3 Dec, 2024

Low representation of women in leadership still prevalent in marcomms industry, finds Think Equal survey Image

News In Brief

Low representation of women in leadership still prevalent in marcomms industry, finds Think Equal survey

ArabAd's staff 28 Nov, 2024

News In Brief

6thStreet sees high benefits from Gupshup’s strong conversational marketing approach

ArabAd's staff 28 Nov, 2024

Publicis Groupe ME and Dubai Businesswomen Council deliver series of workshops for female-led businesses Image

News In Brief

Publicis Groupe ME and Dubai Businesswomen Council deliver series of workshops for female-led businesses

ArabAd's staff 19 Nov, 2024

Educate, Don’t Sell: The B2B Thought Leadership Advantage Image

Free Talk

Educate, Don’t Sell: The B2B Thought Leadership Advantage

Hedaa Ashraf Ismail, Al Masaood Group 18 Nov, 2024

Why co-creation has become essential for brands targeting Gen Z Image

Free Talk

Why co-creation has become essential for brands targeting Gen Z

Ahmed Abd El-Moneim, Eyedias 18 Nov, 2024

Five key trends identified by WARC set to define the marketing landscape in 2025 Image

News In Brief

Five key trends identified by WARC set to define the marketing landscape in 2025

The Brill Collective bolsters social media expertise with strategic senior hire Image

News In Brief

The Brill Collective bolsters social media expertise with strategic senior hire

ArabAd's staff 11 Nov, 2024

MCN’s Blueprint event to bring new insights, learnings and research on the future of KSA brands Image

News In Brief

MCN’s Blueprint event to bring new insights, learnings and research on the future of KSA brands

ArabAd's staff 11 Nov, 2024

Trust Matters: Strengthening Client-Agency Bonds for Long-Term Success Image

Free Talk

Trust Matters: Strengthening Client-Agency Bonds for Long-Term Success

Natalie Cooke Tombs, M&C Saatchi Group 4 Nov, 2024

From Crisis to Connection: Marketing Tips for Troubled Times Image

Free Talk

From Crisis to Connection: Marketing Tips for Troubled Times

Lynn Fakhry, brandon 31 Oct, 2024

A new WARC and Google report on the challenges of measuring the long-term impact of campaigns Image

News In Brief

A new WARC and Google report on the challenges of measuring the long-term impact of campaigns