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How to drive and measure impact this Ramadan
Rasheeqa Jacquesson, Meta
Rasheeqa Jacquesson, Marketing Science Partner for MEA at Meta, explains how to get the most out of your campaigns, especially during Ramadan. She suggests several approaches to campaign results measurement …
Communication experts share actionable insights into immersive marketing at MENA Effie TLP
Marketing in an AI-driven world
Neel Pandya, Pixis
Online video emerges as an effective format in an evolving media landscape
WARC Awards for MENA Strategy 2022 - Insights uncovered
Five reasons why ChatGPT is not a silver bullet for marketing
Laura K. Inamedinova, LKI Consulting
Sustainability, metaverse among brands' priorities in the Middle East, finds Deloitte survey
TikTok, the ideal addition to a marketer's Ramadan media mix, says study
GroupM’s newest agency EssenceMediacom launches in 120 offices globally
Performance marketing platform Admitad to become part of new parent holding company, Mitgo
WARC reveals insights from the winners of the 2022 IPA Effectiveness Awards
Top five trends that will shape the media and advertising industry in 2023
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