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The State of Loyalty in the Kingdom of Saudi Arabia Ashish Sinha
While loyalty marketing has recorded steady growth in Saudi Arabia over the last four years, the concept of loyalty is fast evolving considering the changing consumer behaviour and market dynamics. …adidas, Castrol, Hilton, and Saudi Telecom among the brands shortlisted at WARC Awards for MENA Strategy 2022
T4tec signs on Andre Russell as its brand ambassador before it launches in the Middle East
Global economic outlook expected to impact 2023 business plans for 95% of marketers worldwide
The Marketing Society opens applications for 2023 scholarship
Marketing Mix Modeling: A new era of agile, actionable, and adaptable measurement Rasheeqa Jacquesson
Snap’s first summit in Qatar designed to upskill marketers in the country
WARC releases 'State of the Industry 2022: Modern Marketing in EMEA' report
Global Marketers Express Confidence In Social Media
Building a Cyber Security Strategy for Marketers Radmila Blazheska & Eleanor Barlow
Roger Halaby on Ethical Marketing Roger Halaby
2021 strongest year ever for marketing budgets globally, according to WARC's Global Marketing Index