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Five questions practitioners should ask before they begin their MMM journey
Dimple Dinesh
Dimple Dinesh, Marketing Science Partner MENA, Facebook, elaborates on the Marketing Mix Modeling, a time-tested statistical analysis thriving on historical sales data, marketing & non-marketing activities, and other variables that …
Great Balls of Fire: What Can Fast Moving Consumer Goods Companies and Agencies Learn from the Music Industry in the Post-Covid World?
Peter Corijn
How to make your business rock in the post-covid age? Here are some lessons from the music industry shared by Peter Corijn, CEO of consultancy company Vucastar, aka Paul Numi, …
Five Rules for Mobile Marketing in the ‘New Normal’ by AppsFlyer’s MD Paul Wright
Paul Wright
MMM Re-Discovered!
Dimple Dinesh
MeMob+ adds data stream on new mothers to its management and activation platform
A new Paradigm Shift for the Tobacco Industry?
Ghada Azzi
CopyArabia's Founder and CEO releases his first book: 'Fundamentals of Copywriting', the first book of its kind in advertising for the Arab world
Business promotions under Covid-19: A perspective from Qatar by llhem Allagui
Marketing, banking, and defense emerge as top 3 industries hiring fresh graduates in MENA
Global survey of senior strategists reveals the challenges and opportunities brought on by the COVID-19 crisis
In newly launched book, Thomas Kolster challenges purpose and warns brands to avoid 'the hero trap'
Ghada Azzi
Social is effective in linking brand and performance marketing
