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A new Paradigm Shift for the Tobacco Industry?
Ghada Azzi
For 150 years, the tobacco industry (TI) has been dependent on one increasingly embattled offering: combustible tobacco. And it is only in the last five years that we have started …
CopyArabia's Founder and CEO releases his first book: 'Fundamentals of Copywriting', the first book of its kind in advertising for the Arab world
Business promotions under Covid-19: A perspective from Qatar by llhem Allagui
Marketing, banking, and defense emerge as top 3 industries hiring fresh graduates in MENA
Global survey of senior strategists reveals the challenges and opportunities brought on by the COVID-19 crisis
In newly launched book, Thomas Kolster challenges purpose and warns brands to avoid 'the hero trap'
Ghada Azzi
Social is effective in linking brand and performance marketing
Crisis Management and Marketing Communication Through Coronavirus Crisis
Gaby Chamat
The Changing Face of Crisis in the 3S Age
Joe Ghantous
Lessons from the 2019 global WARC Awards
The 4Ts of Digital Marketing Operations: a local marketing concept for global implementation
In 'The Choice Factory' Richard Shotton investigates how behavioural science can be applied to advertising
