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Campaigns that make a clear ‘Promise to the Customer’ more likely to drive brand health, market share, and long-term sales, new research finds
Analysis of 2,000+ campaigns by WARC, LinkedIn’s B2B Institute, and strategy expert Roger Martin (author of Playing to Win) validates a new mental model to help companies gain brand and …
AB InBev, McDonald’s, WPP, Ogilvy, Leo Burnett Middle East and Slap Global top the 2022 Global Effie Index
How virtual brands can increase profit without increasing costs
Naji Haddad
Seven trends to keep an eye on in the marcomms industry in 2023
Webedia’s breakthrough study reveals that 82% of Arab mothers do not relate to the ads they watch
Akasa Air Partners with WebEngage to enhance customer engagement
Alessandro Manfredi: ‘Purpose is not a fad; it is just a much better way of doing business’
Nils Adriaans
OTT content is the new global influencer
Pooja Suvarna, Mediaplus ME
OMG MENA's first Saudi conference grasps full attention
Team Red Dot and WebEngage partner up to optimize data-driven customer engagement in UAE & Saudi
Return on Relationship (RoR): Driving Success in Advertising
Sarmad Hyder
Four tactics to help Middle East marketers weather the tough times of 2023
Paul Wright
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