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Online video emerges as an effective format in an evolving media landscape
A TikTok and WARC report: When entertainment meets effectiveness - a guide to maximising impact
WARC Awards for MENA Strategy 2022 - Insights uncovered
Innovative media executions, co-created brand stories and nostalgia are the driving force for effective marketing in MENA
Five reasons why ChatGPT is not a silver bullet for marketing
Laura K. Inamedinova, LKI Consulting
Sustainability, metaverse among brands' priorities in the Middle East, finds Deloitte survey
TikTok, the ideal addition to a marketer's Ramadan media mix, says study
GroupM’s newest agency EssenceMediacom launches in 120 offices globally
Performance marketing platform Admitad to become part of new parent holding company, Mitgo
WARC reveals insights from the winners of the 2022 IPA Effectiveness Awards
Top five trends that will shape the media and advertising industry in 2023
The State of Loyalty in the Kingdom of Saudi Arabia
Ashish Sinha
adidas, Castrol, Hilton, and Saudi Telecom among the brands shortlisted at WARC Awards for MENA Strategy 2022
T4tec signs on Andre Russell as its brand ambassador before it launches in the Middle East
