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Webedia’s breakthrough study reveals that 82% of Arab mothers do not relate to the ads they watch
“Marketing to Arab Mothers” - A survey of 6,200 Arab mothers conducted by Webedia reveals alarming findings on the advertising sector in the Arab region.
Akasa Air Partners with WebEngage to enhance customer engagement
Alessandro Manfredi: ‘Purpose is not a fad; it is just a much better way of doing business’
Nils Adriaans
OTT content is the new global influencer
Pooja Suvarna, Mediaplus ME
OMG MENA's first Saudi conference grasps full attention
Team Red Dot and WebEngage partner up to optimize data-driven customer engagement in UAE & Saudi
Return on Relationship (RoR): Driving Success in Advertising
Sarmad Hyder
Four tactics to help Middle East marketers weather the tough times of 2023
Paul Wright
How to drive and measure impact this Ramadan
Rasheeqa Jacquesson, Meta
Communication experts share actionable insights into immersive marketing at MENA Effie TLP
Marketing in an AI-driven world
Neel Pandya, Pixis
Online video emerges as an effective format in an evolving media landscape
