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- Five Rules for Mobile Marketing in the ‘New Normal’ by AppsFlyer’s MD Paul Wright
Paul Wright
Paul Wright, managing director for the UK, FR, ME & Turkey at AppsFlyer, discusses the five ‘must-dos’ for marketers looking to successfully navigate their brand into the ‘new normal’ and …
- MMM Re-Discovered!
Dimple Dinesh
No one could have predicted what 2020, the most awaited year ever, had in store for us, from a global pandemic to profound tremors within the digital media industry. The …
- MeMob+ adds data stream on new mothers to its management and activation platform
- A new Paradigm Shift for the Tobacco Industry? Ghada Azzi
- CopyArabia's Founder and CEO releases his first book: 'Fundamentals of Copywriting', the first book of its kind in advertising for the Arab world
- Business promotions under Covid-19: A perspective from Qatar by llhem Allagui
- Marketing, banking, and defense emerge as top 3 industries hiring fresh graduates in MENA
- Global survey of senior strategists reveals the challenges and opportunities brought on by the COVID-19 crisis
- In newly launched book, Thomas Kolster challenges purpose and warns brands to avoid 'the hero trap' Ghada Azzi
- Social is effective in linking brand and performance marketing
- Crisis Management and Marketing Communication Through Coronavirus Crisis Gaby Chamat
- The Changing Face of Crisis in the 3S Age Joe Ghantous