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A new era of programmatic advertising beckons but questions remain whether advertisers are prepared
WARC, the global authority on marketing effectiveness, has released The Future of Programmatic, the latest WARC strategy report produced in partnership with ID Comms, covering the major trends shaping programmatic …
TikTok drives impact for Mondelez in Saudi Arabia
Volkswagen appoints new managing director for Middle East operations
How to write an influencer brief to get the worst ad integration for your product (Get the influencer brief template to avoid failure)
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UM MENAT extends marketing support to female entrepreneurs on global Impact Day
WARC's 2023 Consumer Trends report explores key issues influencing consumer purchase decisions across brands and categories
ChatGPT and Bard Plugins — New revenue stream for eCommerce brands is the next opportunity for marketing measurement
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Are you not entertained?
Annie Arsane, TikTok
Campaigns that make a clear ‘Promise to the Customer’ more likely to drive brand health, market share, and long-term sales, new research finds
AB InBev, McDonald’s, WPP, Ogilvy, Leo Burnett Middle East and Slap Global top the 2022 Global Effie Index
How virtual brands can increase profit without increasing costs
Naji Haddad
Seven trends to keep an eye on in the marcomms industry in 2023
