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Team Red Dot and WebEngage partner up to optimize data-driven customer engagement in UAE & Saudi
Return on Relationship (RoR): Driving Success in Advertising
Sarmad Hyder
Sarmad Hyder, Head of Saudi-based Bold Comms part of The Bold Group, stresses on the imperative for the ad industry to embrace what is known as Return on Relationship (RoR) …
Four tactics to help Middle East marketers weather the tough times of 2023
Paul Wright
How to drive and measure impact this Ramadan
Rasheeqa Jacquesson, Meta
Communication experts share actionable insights into immersive marketing at MENA Effie TLP
Marketing in an AI-driven world
Neel Pandya, Pixis
Online video emerges as an effective format in an evolving media landscape
WARC Awards for MENA Strategy 2022 - Insights uncovered
Five reasons why ChatGPT is not a silver bullet for marketing
Laura K. Inamedinova, LKI Consulting
Sustainability, metaverse among brands' priorities in the Middle East, finds Deloitte survey
TikTok, the ideal addition to a marketer's Ramadan media mix, says study
GroupM’s newest agency EssenceMediacom launches in 120 offices globally
