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An unstoppable force: Why influencer marketing will dominate the future of MarCom
Marwa Kaabour
TBO.COM join hands with WebEngage to harness martech and enhance customer experience
A new era of programmatic advertising beckons but questions remain whether advertisers are prepared
TikTok drives impact for Mondelez in Saudi Arabia
Volkswagen appoints new managing director for Middle East operations
How to write an influencer brief to get the worst ad integration for your product (Get the influencer brief template to avoid failure)
Pavel Beinia
UM MENAT extends marketing support to female entrepreneurs on global Impact Day
WARC's 2023 Consumer Trends report explores key issues influencing consumer purchase decisions across brands and categories
ChatGPT and Bard Plugins — New revenue stream for eCommerce brands is the next opportunity for marketing measurement
Sue Azari
Are you not entertained?
Annie Arsane, TikTok
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